CEO Company Health Dashboard
Prepared for Kelly 3-Minute Review
Revenue MTD
$187.5K
of $250K target (75%)
Fill Rate
72%
Target: >60%
Revenue / Recruiter
$31.2K
6 active recruiters
At-Risk Clients
2
of 14 total (14.3%)
Financial Health Sample
Revenue Target (Monthly)
$250,000
Revenue Delivered (MTD)
$187,500
Top Client Concentration
38%
Target: <40%
Operational Health
Avg Active Searches / Recruiter
9
Target: 8-10
Team Capacity Status
Optimal
Avg Pipeline Velocity
8.3 days
Target: <10 days
Sales & Pipeline Health
Active Prospects in Pipeline
12
Target: >10
Proposal Win Rate (90 Days)
34%
Target: >30%
New Clients Added (This Month)
3
Target: >2
New Job Orders (This Week)
7
Target: >5
Client Health
Total Active Clients
14
At-Risk Clients
2
% At Risk
14.3%
Pricing Health Sample
Clients >365 Days Since Fee Increase
3
Avg Fee % vs Market (Gap)
-2.1%
Business Model Health Sample
Retainer Revenue %
45%
Client Churn Rate (Monthly)
3.5%
Revenue per Recruiter (Monthly)
$31,250
Fill Rate %
72%
Target: >60%
Client Revenue Breakdown (Last 6 Months)
Client Name Revenue ($) % of Total Placements
Johnson Controls$47,50025.3%4
ThermalTech$38,20020.4%3
MEP Solutions$29,80015.9%2
HVAC Pros$22,10011.8%2
BuildRight$18,90010.1%1
ClimateCraft$14,2007.6%1
PipeMasters$9,8005.2%1
AirFlow Inc$7,0003.7%1
Total$187,500100%15
Top Client %
25.3%
Pipeline Velocity by Client (Last 30 Days)
Client Name Avg Days: Submit to Interview # Placements Tracked Status
Johnson Controls64Green
ThermalTech73Green
MEP Solutions92Green
HVAC Pros52Green
BuildRight121Yellow
ClimateCraft81Green
PipeMasters141Yellow
AirFlow Inc51Green
Company Average
8.3 days
Pricing Health Tracking
Client Current Fee % Market Rate Last Increase Days Since Gap
Johnson Controls27%28%2025-08-15228-1.0%
ThermalTech28%28%2025-11-011500.0%
MEP Solutions26%28%2025-06-10294-2.0%
HVAC Pros28%28%2026-01-20700.0%
BuildRight25%28%2024-12-01485-3.0%
ClimateCraft27%28%2025-09-22190-1.0%
PipeMasters25%28%2024-11-15501-3.0%
AirFlow Inc26%28%2025-02-28396-2.0%
Revenue Mix (Last 30 Days)
Retainer Revenue
$84,375
Contingent Revenue
$103,125
Total
$187,500
Retainer %
45%
Client Churn
Clients Lost This Month
0
Clients Start of Month
14
Monthly Churn Rate
0%
Revenue per Recruiter
Total Revenue
$187,500
# of Recruiters
6
Revenue per Recruiter
$31,250
Fill Rate
Placements Made
15
Total Searches Opened
21
Fill Rate
71.4%
Sales Funnel Sample
Active Prospects
12
Proposals Sent
15
Proposals Won
5
Win Rate
33.3%
New Client Acquisition
New Clients (This Month)
3
New Clients (Last Month)
2
3-Month Avg
2.3
Job Order Pipeline
New Job Orders (This Week)
7
New Job Orders (Last Week)
5
2-Week Avg
5.5
Ad Performance by Platform Sample
Platform Monthly Spend Leads Generated Cost / Lead
Google Ads$4,20045$93.33
Facebook$2,80028$100.00
Indeed$3,50062$56.45
Total$10,500135$77.78
Lead Generation Summary Sample
Total Monthly Spend
$10,500
Total Leads
135
Avg Cost / Lead
$77.78
Lead-to-Client Rate
8.1%
Total Active Clients
14
At Risk (Yellow + Red)
2
% At Risk
14.3%
Healthy Clients
12
Client Risk Assessment
Client Name Status Notes Last Contact Revenue (Monthly)
Johnson ControlsGreenStrong relationship, multiple active roles2026-03-28$7,917
ThermalTechGreenExpanding headcount, new project pipeline2026-03-29$6,367
MEP SolutionsGreenConsistent hiring volume2026-03-27$4,967
HVAC ProsGreenGood fill rates, responsive team2026-03-30$3,683
BuildRightYellowFee increase overdue (485 days). Slowing order volume.2026-03-20$3,150
ClimateCraftGreenRecent win, good momentum2026-03-26$2,367
PipeMastersYellowSlow pipeline response (14-day avg). Fee 3% below market.2026-03-18$1,633
AirFlow IncGreenSmall but reliable, fast decisions2026-03-25$1,167
DuctWorksGreenNew client, ramping nicely2026-03-29$2,800
Summit HVACGreenRetainer client, steady volume2026-03-27$3,200
ProPipe SystemsGreenHealthy relationship, 2 active roles2026-03-28$2,500
ColdFront MechanicalGreenGrowing partnership, referral source2026-03-30$1,900
Atlas MEP GroupGreenLong-term retainer, no concerns2026-03-26$2,100
IronClad ServicesGreenRenewed contract last month2026-03-29$1,750
Revenue: $187.5K / $250K | Fill Rate: 72% | Pipeline Velocity: 8.3 days | Win Rate: 34% | At-Risk: 2 clients | Recruiters: 6 | New Clients: 3 this month | Revenue: $187.5K / $250K | Fill Rate: 72% | Pipeline Velocity: 8.3 days | Win Rate: 34% | At-Risk: 2 clients | Recruiters: 6 | New Clients: 3 this month |